LNA Santé
Overhauled the LNA Santé group's digital ecosystem, spanning a corporate site and per-facility microsites.
SPEC SHEET
The context
A 30-year-old French healthcare group (7,500 employees, 85 facilities in France and Belgium, €535M revenue), LNA Santé needed to redesign its digital presence to address both commercial goals (occupancy rates) and HR needs (recruitment).
What I built
Ran stakeholder workshops and on-site facility immersions to scope the need, led UX/UI work to sharpen positioning, and built a WordPress platform offering flexible content management: one corporate site plus customizable microsites per facility, manageable by a single in-house admin.
- Stakeholder workshops and on-site facility immersions
- UX/UI work to sharpen the group's positioning
- WordPress platform: corporate site + per-facility microsites
- Flexible content management, run by a single in-house admin
The result
A complete showcase of the group's offering with distinctive positioning, generating leads for facility occupancy and supporting recruitment. view the site.