Techna - unified digital ecosystem
Consolidated 6 websites into a single platform to reposition Techna, an independent animal nutrition specialist.
SPEC SHEET
The context
Techna, an independent animal nutrition specialist (€60M revenue, 310 employees), wanted to strengthen its leadership in France and accelerate international growth by streamlining its brand portfolio.
What I built
Unified the group's digital presence: consolidated six websites into one, built a new brand identity reflecting industrial expertise and R&D, and structured content around four customer segments (industrial integrators, distributors, farm feed producers, equine enthusiasts).
- Consolidated six websites into a single platform
- New brand identity reflecting industrial capability, innovation and R&D
- Content architecture targeting four distinct customer segments
- Optimized SEO management and scientific-expertise content
The result
A strategic website supporting Techna's growth in France and internationally, with optimized SEO and content highlighting its precision animal nutrition expertise. view the site.